Established in 1884, Jaeger is a luxury British fashion brand, renowned for designing womenswear, menswear and accessories.
In 2003 Belinda Earl was appointed Group Chief Executive.
Jaeger launched its contemporary Jaeger London womenswear collection in Autumn/Winter ’05. It has been designed and developed by the Jaeger in-house design team, alongside Jaeger London designer, Karen Boyd, since its inception. The Jaeger London menswear collection launched in Autumn/Winter ’06 and the Jaeger London women’s fragrance and the optical collection for women and men since Autumn/Winter ’07.
Autumn/Winter ’06 heralded the launch the continued development of the brand’s gift and accessories lines, including handbags, shoes and sunglasses.
Since 2005, Jaeger has focused on UK brand expansion, including its return to Harrods and Selfridges. As of August 2008, Jaeger has a total of 146 shops across the UK and Europe. Outside the UK, Jaeger operates in 16 territories: Australia, Austria, Bahrain, Belgium, Canada, Chile, Denmark, Dubai, Ireland, Japan, Kuwait, Lithuania, Switzerland, Taiwan, Thailand and the USA.
