Storytailors Ready-to-Wear “Gentlewomen”, F/W 2010-2011
Is the desire to be happy and make others happy. Is freedom. Is respect and admiration for the body and the uniqueness of the feminine figure. Is the consciousness that elegance is not a dictatorship nor is absolute, it’s accessible to everyone because it’s a synonym of wellbeing; it just takes self-knowledge and to know how to use the right “tools”. Clothing can be "the right tool", the liberating agent. Every woman should feel comfortable with her figure, respect it, interpret it and be able to reinvent it. Tailoring is the passion for the art form of constructing clothing. It’s not male, it embraces both sexes. To be free, a woman doesn’t have to dress as "a man" or mimic any stereotype; she can create her own visual language, and be timelessly elegant.